Captions, an AI-powered video editing app, has launched an innovative AI-powered social media manager aimed at revolutionizing how businesses manage and create content for their websites. This new tool takes social media management to the next level by automating content scheduling and video generation, making it especially useful for small businesses looking to boost their online presence without extensive resources or expertise.

The AI-powered social media manager works by scanning a website to extract key information, such as keywords, services, and unique selling points. Based on this data, it creates a tailored content plan, primarily focused on Instagram Reels and TikTok videos. Captions excels in video creation, so it’s no surprise that video is the preferred content format. However, the company plans to expand its support to other formats in the future, allowing businesses to diversify their social media strategies.

One of the key benefits of this tool is its ability to help small businesses, like local cafes or dental clinics, highlight their services through AI-generated videos. The AI-powered social media manager also adapts content based on seasonal trends, ensuring relevance and timeliness. Businesses can create branded content by adding their logos, fonts, and colors, enhancing their brand identity while saving time and effort.

Captions’ AI tool offers another impressive feature: users can create digital twins of themselves to generate content. This allows businesses to maintain a personal connection with their audience without needing to record or edit videos themselves. By automating this process, Captions helps business owners manage their time more effectively.

The company’s mission is to support small businesses that may lack the resources for professional video production. According to CEO Gaurav Misra, the AI-powered tool isn’t designed to make content go viral but to provide businesses with a consistent, professional online presence.

With a recent $60 million Series C funding round, Captions aims to further develop its AI capabilities. This funding will help the company push the boundaries of video creation, potentially enabling businesses to create high-quality AI-generated videos without ever touching a camera.